Instagram to experiment with letting users chose to hide ‘Likes’ April 15, 2021 × The move will help manage young creators the pressure to be “popular” or get enough likes Instagram is experimenting with letting users hide the ‘Like’ count on their posts, as per reports. The app will test the new option with a set of users, letting them choose whether or not would they like to hide the like count for themselves. The Facebook-owned photo-sharing platform had begun experimenting with private like counts in 2019, TechCrunch reported. Last month, a bug had led to Instagram accidentally hiding the like count for many users which had garnered strong reactions. Instagram, building on the feedback, is neither enabling nor disabling the feature for all users; but instead will let users choose if they wish to hide the like count on their posts.