/ Posted on 9 February, 2021 8:41 InterContinental Hotels Group has entered the new year with a refreshed identity – IHG Hotels & Resorts – to better reflect its family of 16 brands as well as new brand visual to resonate with a younger demographic of consumers and business partners. Identifying itself as a “Family of Hotels and Resorts” in a press statement, the company has categorised its variety of brands into four collections. InterContinental Hotels Group is now IHG Hotels & Resorts The Luxury and Lifestyle Collection comprises properties that are defined by timeless legacy bound together by distinctive design and unforgettable service. Brands within this collection are Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, and Hotel Indigo.