Introducing âFrom Competition to Collaborationâ live series 4 May 2021 Expand How â and why â should the industry be thinking in terms of collaboration, not competition, when it comes to meeting sustainability goals? This is the overarching theme of our series of live broadcasts to take place over the coming months, in collaboration with industry experts Jocelyne Ehret, CEO of The Right Packaging, and Tracy Sutton, Founder and Lead Consultant of Root. The aim of the series is to aid listeners in gaining a real understanding of the importance of joined-up thinking to meet the industryâs sustainable challenges, goals and regulations â and how this can be put into practice.