Maruti Suzuki India Ltd is moving into the premium three-row segment with its latest offering, Invicto. The automobile manufacturer is seeking to reinvent itself as a premium brand with Invicto putting the company in an entirely new territory, the above-Rs 20 lakh segment. The increasingly crowded Indian market previously encouraged compact cars, but rising incomes, middle-class adventurism, and demand for premium vehicles have disrupted this.
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