By Geneva Association From Risk Transfer to Risk Prevention – How the Internet of Things is reshaping business models in insurance is a first-of-its-kind study of the paradigm shift in insurance to real-time risk prevention solutions, enabled by Internet of Things (IoT) technologies. Offering major benefits to both insurance retail and business customers, IoT has the potential to mitigate risks and encourage less risky behaviour. The report highlights early success stories in insurance that demonstrate IoT’s huge potential to promote safer and healthier workplaces and lifestyles, drawing on more than 60 interviews with insurers and other stakeholders. The report encourages all stakeholders – insurers, technology companies, regulators – to prioritise understanding insurance IoT and how it can be applied to insurance prevention services.