IoT-Enabled Reusable Packaging: Making Smart Supply Chains Smarter The newest Inner Loop article from the Reusable Packaging Association emphasizes the growing role of IoT-enhanced reusable transport packaging in creating efficient, agile supply chains to deliver smarter products to customers reliably. Feb 13th, 2021 COVID-19 has accelerated the digital transformation of supply chains. As full circle distribution visibility and connectivity becomes business-critical, IoT-enabled reusable packaging is playing an increasingly important role, says the article. According to a McKinsey study, the pandemic has “pushed companies over the technology tipping point,” accelerating supply chain digitization by three to four years. Though the pandemic has caused massive supply chain disruptions and customer buying shifts that underscore the imperative nature of business agility and responsiveness, costly business disruptions from outside market forces are nothing new. In 2019 alone, according to McKinsey, 40 separate weather disasters inflicted costs of more than $1 billion per event, and that “the economic toll caused by the most extreme events has been escalating.”