Established in 2003 by late Manoj Kumar Grandhi, MVGNJL has around 4% of the Andhra Pradesh and Telangana jewellery market. It has three-fourthS of its stores in tier-2 and -3 cities catering to the semi-urban and rural demand. However, the company's flagship showroom in Visakhapatnam is its largest and generates 62% of its revenue.