Is collaboration the key ingredient for successful businesses, asks Northland Inc's Lisa Cunningham 16 Mar, 2021 04:00 PM 4 minutes to read Te Rito Marae, one of the partner marae. Photo / Ministry of Primary Industries with permission from Te Rito Te Rito Marae, one of the partner marae. Photo / Ministry of Primary Industries with permission from Te Rito Northern Advocate By Lisa Cunningham I recently spent some time with an acquaintance who, like me, works in destination marketing. We were chatting about marketing and social media, and as our conversation progressed I found myself furiously scribbling notes and ideas, as we exchanged links to inspirational content, and bounced concepts off each other.