Is your product suffering from service design issues? Hereâs how to find out Find the cause before you address the problem . Failure is more than a rite of passage when working in technology â itâs a guarantee. The failure designers and developers are comfortable with, however, usually falls into the cozy iteration cycle where itâs âOKâ to fail. Do users hate your proposed process flow? (No big deal, it was just a wireframe!) But the stakes are a little different when products ship, code is live, and things donât go as expected. When the straightforward application of design thinking techniques lead to unexpected or undesirable outcomes, it may be time to ask yourself: Are you designing for a productor a service?