Island Health targeting men through new overdose awareness campaign SHARE ON: Island Health is taking steps to address the overdose crisis on Vancouver Island. This month they are kicking off an awareness campaign geared towards men to help prevent overdose deaths and to encourage them to break the silence about their drug use. Last year in the Island Health region, 263 people died from illicit drug toxicity. Of those people, 225 were men (85%) – and 126 of them were in a private residence when they overdosed. Throughout the 8-week campaign, outreach will be done through social media, radio and streaming messages, and ads in transit shelters.