Glassbox, an Israeli analytics platform that optimizes journeys across digital channels, has announced that it is joining the Adobe Exchange Partner Program, helping brands adopt Adobe Experience Cloud applications with Glassbox’s real-time Session Replay, Augmented Journey Map, and automated highlights. “As both Glassbox and Adobe place a high value on helping organizations invent, build and deliver frictionless digital journeys both on web and mobile apps, this collaboration is an ideal fit and some of the largest organizations in the world have already begun obtaining tangible value from this integration,” said Yaron Morgenstern, CEO at Glassbox. “Businesses using Glassbox and Adobe Experience Cloud together will better understand their customers’ journeys, in context, and the reasons behind their behavior patterns. They will benefit from more efficient and effective testing cycles, with no need to tag, code, pre-define events or know in advance what to look for.”