Datazoom Releases Google Ad Manager Data Enrichment Solution ACCESSWIRE 2020-12-16 New Data Enrichment Services Enables Ad-Supported Content Owners To Understand How Individual Users And Service Conditions Contribute To Revenue NEW YORK, NY / ACCESSWIRE / December 16, 2020 / Datazoom, the Real-time Video Data Platform, announced today the release of a new data enrichment solution, which enriches data collected from their platform's Player Collectors with revenue data from Google Ad Manager. Even for streaming-first companies, challenges exist to extract the insights needed to take a data-driven approach to grow revenue and profitability. Although the pandemic has accelerated the need for streaming, and ad-supported streaming has experienced 300% growth, it's estimated that traditional pay-TV companies only bring in one-sixth the revenue that linear TV households generate. Closing this gap will require better understanding of the driving forces behind the success or failure of monetization.