The MOST Awards will take place on 8 September 2021 Preparations for the MOST Awards 2021 edition are surging ahead after confirmation that the event will go ahead this year, albeit in a different format. Representatives from media agencies and media owners gathered for the annual focus group – held virtually – to discuss the format of the event, the categories and the research parameters while acknowledging the impact of the Covid-19 pandemic. “One of the most important success factors in our ‘new normal’ business world is the ability to provide excellent service. Businesses that are able to adapt without compromising their service levels are going to win,” said Brad Aigner, founder