It was a very high-risk, high-reward campaign: Unacademy's K

Karan Shroff
On May 4, the Board of Control for Cricket in India (BCCI) announced the suspension of the Indian Premier League’s (IPL) 2021 edition after a couple of players tested positive for Covid-19.
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The decision came as a shocker to the marketing industry as several stakeholders’ monies, time and efforts were at risk with the suspension of the cricket tourney. But the consensus among brands, agencies, BCCI and Star India boiled down to choosing human lives over anything else.
BestMediaInfo.com caught up with Karan Shroff, Chief Marketing Officer, Unacademy, to know about the ed-tech giant’s marketing strategy after IPL’s suspension, his thought on BCCI’s decision and to talk about their IPL ad campaign that was purposely made to not look like an ad.

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