SINGAPORE, 7 April 2021: The first edition of ITB India and South Asia, an all-virtual event, opens today, and over the next three days, it will present a virtual business-to-business travel and tourism trade show platform for India and South Asia through to closing ceremony 9 April. Its organisers, Messe Berlin Singapore, position the event as more than a travel trade show claiming it will be an important platform to meet the “most influential organisations in the international, Indian and South Asian travel and tourism industry to build strong partnerships and strengthen existing bonds.” India is the second-largest outbound market in Asia and the eighth largest travel market in the world. The value of the Indian outbound travel market in 2024 is projected to be around USD42 billion.