ITC to set up Young Digital Innovators Lab February 07, 2021 Diversified conglomerate ITC Ltd is further scaling up its digital interventions across businesses and value-chains. To move to the next phase of transformation, Sanjiv Puri, Chairman, ITC Ltd has announced the setting up of a ‘Young Digital Innovators Lab’ comprising digital natives from across the company’s businesses to crowd-source transformative digital strategies. ITC embarked on a digitalisation journey by building digital capacity at scale, adopting cutting-edge technologies and is “effectively leveraging digital platforms to support wide-spread social transformation”. New Initiatives The ‘Young Digital Innovators Lab’ aims to enable young managers and ‘contribute more holistically’ to the company’s digital transformation, it said in a release.