Dell reveals Apex as-a-service portfolio Wednesday, 05 May 2021 14:02 Dell reveals Apex as-a-service portfolio Shares Dell's Project Apex, revealed in late 2020, has become a commercial reality with the announcement of the first components of the Dell Technologies Apex portfolio, the new brand for the company's as-a-service products. The idea behind Dell Technologies Apex is to offer IT infrastructure and services on an as-a-service basis, controlled from a single console, managed by Dell, and deployed wherever the customer chooses. "The world is innovating faster than ever to meet new demands of customers, students, patients and constituents – driving the need for a more agile and simple technology approach. This is what Apex offers," said Dell Technologies Apex chief marketing officer and executive vice president Allison Dew.