JAL Group revises corporate structure, new division to focus on finance, retail and merchandising Japan Airlines Group announced (18-Feb-2021) revisions to its corporate structure, which includes the reorganisation of the current route marketing and passenger sales divisions and introduce four new divisions with key specific roles: Route marketing: To develop and formulate a strategy for its full service carrier/LCC business model, while maximising profit on its route operations; Passenger Sales and Marketing: To develop and formulate a strategy focusing on revenue management, distribution, and sales; Customer Experience: To develop and formulate a strategy to promote its products/services to improve brand recognition and maximise overall customer experience/satisfaction levels;