In this Article JAY-Z has never been one to shy away from taking major business risks. In the past week, the rapper and entrepreneur went from selling a majority stake in music streaming platform TIDAL to Twitter CEO Jack Dorsey, to entering into the NFT world and filing for a trademark for a new entertainment company. Prior to this week, the hip-hop artist also struck a deal with LVMH to sell his Armand de Brignac champagne in early March 2021 for roughly $630 million USD. In the past decade, the rapper-turned billionaire has made calculated decisions, growing his prolific business portfolio tenfold.