Jeff Jarrett Reveals Who Came Up With TNA Brand Name Posted By: Ben Jordan Kerin on May 27, 2021 Jeff Jarrett recently appeared on the “My World” podcast, where he discussed how TNA was formed, who came up with the TNA name, and more. Below are the highlights: On how TNA was formed: “We agreed really early, day one, that it (percentage of the business owned) would be 65/35 (Jeff 65, Jerry 35), but it was going to be diluted with investors as time went on, knowing the business strategy of outsourcing where we didn’t have overhead, as little overhead as possible…If I don’t believe in it, why should anybody else believe in it. I’m putting my money up and had no problem doing it…I put up roughly $600,000 and change and he put up $300,00 and change. We got close to the million mark.”