Jennifer Lopez and Michael B. Jordan Send Positive Vibes Wit

Jennifer Lopez and Michael B. Jordan Send Positive Vibes With Coach
ELLE
13/01/2021
Isiah Magsino
© Courtesy of Coach
Stars front Coach's newest campaign "Coach It Forward," celebrating gratitude, community, and paying it forward.
While it seems that our timelines are constantly being bombarded with bad news, perhaps Coach’s latest campaign offers an antidote to temporarily distract us from our woes. Looking to illuminate the silver lining, “Coach it Forward” is the brand’s latest interactive advertising campaign for its spring 2021 collection, honing in on the power of positivity.
“For spring, I wanted to evolve our Coach family story and speak to the way in which collective action and optimism can change things for the better,” said Coach Creative Director Stuart Vevers. “At the start of a new year and new chapter for so many, it’s important to put ourselves out there and support and recognize one another.”

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