Synopsis Analysts said Mukesh Ambani-led Jio’s strong user gains were propelled by growing market appetite for its new JioPhone 2021 plans that helped it grab rival Airtel and Vodafone Idea's 2G users. Agencies Jio added 2.8 million active users in May, taking its active user share to 34.3% and its active user base to 338 million. Reliance Jio added active mobile phone users in May 2021 at the cost of rivals Bharti Airtel and Vodafone Idea, driven by demand for the Mukesh Ambani-led telco's aggressive JioPhone offers, say analysts. Analysts said Mukesh Ambani-led Jio’s strong user gains were propelled by growing market appetite for its new JioPhone 2021 plans that helped it grab rival Airtel and Vodafone Idea's 2G users.