Joshua Pearson: Seen & Heard ‘Incidental Art’ book launch Over the last eight years, Joshua Pearson's creative agency Pep Rally Inc. has been on a rollercoaster ride designing and making real the aesthetics of clients that range from restaurant to sports teams like the Tampa Bay Lightning. The work is clean and leaves a lasting mark, but it isn’t exactly vulnerable. That’s what Pearson is his new book, “Incidental Art,” which is a little bit memoir, part journal, and not just a must-read for local art lovers interested in learning about the process/story behind one of the city’s longest-running creative shops, but required reading for anyone hoping to make a living—and stay alive—in the creative-for-hire world. This solo exhibition and book launch includes a live set from Tampa producer Justin Depth.