Arriving at a destination. Orchestration will then carefully consider all of the connections â emotional, technological and sensory â at each of those mapped touchpoints. For instance, in a popular airline app, passengers can opt-in to identify where they parked their car. Car location at the airport isnât inherently part of the service an airline provides, but that extra interaction and assistance at the conclusion of a trip can put the bow on top of the journey for the customer and make the entire experience more engaging. Orchestration can reduce customer stress at each step on the map by layering the right information on top of every step. For example, most of us are familiar with the worry that our checked bags wonât arrive with us at our destination. With proper orchestration, a passenger can check their bag and then receive a pre-takeoff confirmation that the bag is on the plane, followed upon arrival by a message telling them which carousel to go to for bag pickup. In this way, the airline enhances the customer journey by being considerate of the customerâs needs and concerns along the way.