Share Just days before the official launch of Chopard’s Happy Sport campaign, the luxury Swiss brand dropped a teaser for what’s to come. The face was never shown in the short video, just a flash of a megawatt smile and a bounce of luscious curls, but there was no mistaking it. It was Julia Roberts, who’s just become the new face of Chopard. Chopard first dreamt up Happy Diamonds in 1976, then an unheard-of concept that allowed diamonds to dance unencumbered across the dial of a watch. It was said that when owners Karin and Karl Scheufele, parents of now co-presidents Caroline and Karl-Friederich, saw the watch – a large cushion-shaped men’s watch – for the first time, they declared that “diamonds are happiest when they’re free”.