Click on the Image to watch the TVC. JSW Paints, an environment-friendly paints company and part of JSW Group, launched its new marketing campaign âSachche Rangâ this month. The campaign features brand ambassador Ayushmann Khurrana and aims to make a disruptive statement on the issue of lack of price transparency prevalent in the Indian paints market. The 360-degree integrated campaign offers a completely new canvas to the JSW Paintâs Any Colour One Price brand promise. Rising Star Awards 2021 Entries Open - Advertisement The new JSW Paints TVC campaign is an anthology of three video advertisements recreating popular home painting scenarios. Khurrana as the main lead interrupts the painting exercise to create awareness about the lack of pricing transparency while buying paints, which makes home painting a costly affair.