Judge orders Alfalfa’s Market, founder to pay $1.4M on defaulted credit line The sole remaining Alfalfa’s Market in Louisville. Christopher Wood/BizWest Media. A judge has ordered Alfalfa’s Market Inc. and founder Mark Retzloff to pay just more than $1.4 million to fulfill a loan taken out to cover the cost of opening the grocery’s Louisville store, the last location that the struggling market has open. The debtors list includes Alfalfa’s Market Inc. and three other affiliated holding companies, along with Retzloff personally, according to filings with the Boulder County Clerk’s Office. It does not specify any amount that each party is liable to pay but said the debt is set to accrue interest at 8% annually.