Click on the Image to watch the TVC. Tata CLiQ, the flagship e-commerce brand of the Tata Group, has recently launched a multi-film campaign to promote their offerings in home appliances and fashion categories. Conceived by Mullen Lintas Mumbai, the integrated campaign features Bollywood icons â Karan Johar and Twinkle Khanna, engaging in a quick, witty banter. This campaign aims to introduce Tata CLiQ via large scale platforms ranging from TV, digital to display ads and social media creatives during ongoing India vs England cricket series. By leveraging the topicality of summer, the strategy is to build an umbrella idea to help deliver relatable and relevant narratives while driving awareness for TATA CLiQ. The multi-film campaign focuses on the four leading categories of the season â ACs and Fridges in Home Appliances and Florals and Reds in Fashion.