KB, Woori to pay attention to voices of MZ generation Posted : 2021-07-11 15:10 Updated : 2021-07-11 16:07 KB Financial Group Chairman Yoon Jong-kyoo speaks during the group's management strategy meeting, at the head office of KB Kookmin Bank in Seoul, Friday. Courtesy of KB Financial Group By Lee Min-hyung Heads of KB Financial Group and Woori Financial Group have underlined the need to establish "digital culture" driven by the so-called MZ generation ― a combination of millennials and Generation Z ― for their swift digitization in the post-pandemic era, the financial holding firms said Sunday. "KB should pay more attention to voices from the MZ generation that has been the driving force in the digital era," KB Financial Group Chairman Yoon Jong-kyoo said during a management strategy meeting on Friday.