Is it just me or was this not out last year? I'm super stoked that Battle Creek's Kellogg's Cereal has just crushed out a brand new Elf On The Shelf cereal. I think it's just what we needed to get into the holiday spirit. Last year they had actually released a sugar cookie flavored cereal with marshmallows. This year they've doubled down have brought out a new flavor that I'm excited to try out. It's a candy cane cookie flavored cereal with little marshmallow pieces. The dude who does a ton of cereal reviews on YouTube is in favor of the newer flavor of the Elf On The Shelf cereal, giving it a 7 out of 10, as apposed to the sugar cookie cereal which he gave a 5 out of 10. I guess we'll have to go to the store and check it out for ourselves. It is after all a subjective subject when it comes to cereals. But Kellogg's is no stranger to putting out holiday cereal favorites over the years.