Kenshoo to buy marketing intelligence co Signals Analytics The acquisition will enable the Israeli digital ad platform to make stronger predictions using AI analytics. Israeli digital advertising platform company Kenshoo today announced that it is to acquire Israeli AI marketing intelligence analytics company Signals Analytics. No financial details were disclosed but Signals Analystics, which was founded in 2009 by Gil Sadeh and Kobi Gershoni has raised $55 million. Kenshoo, which was founded in 2014 by CEO Yoav Izhar-Prato has raised $50 million. Kenshoo said that the acquisition will position it to solve the biggest challenge brands face in the post-Covid-19 era - how to catch up with accelerated e-commerce adoption and be best placed to understand, engage and transact with consumers regardless of channel.