Key enablers to E-commerce in Kenya 2021.04.29 E-commerce sales globally amounted to $4.28 trillion in 2020. This was mainly attributed to lockdowns, social distancing, and the push to work from home, which meant no in-store purchases. Locally, e-commerce has proliferated over the last couple of years, with multiple players entering the industry, thereby significantly disrupting the retail sector. Today, Huawei held the 6 th edition of the Unitech Talk themed “The role of e-commerce in trading” The talk brought together experts from the private sector as well as the government where they highlighted the impact and opportunities e-commerce presents. Kenya has made significant strides with regards to digitization and creating an enabling environment for businesses and trade to flourish, more so within the digital space. Additionally, the country has one of the most vibrant e-commerce ecosystems within the continent, hence showcasing significant growth potential within the region compared to other countries. Approximately 9% of Kenyans are regular e-commerce users, with the number growing with every passing day.