Key to long-term success is 'reinvention': Amazon's next CEO Andy Jassy Andy Jassy to take over reigns of Amazon from Bezos; lays down key mantras to long-term success Reuters | February 3, 2021 | Updated 10:07 IST Amazon.com's new chief executive, Andy Jassy with Union Minister Ravi Shankar Prasad Amazon.com's new chief executive, Andy Jassy, who joined the company in 1997 and has overseen its fast-growing cloud computing business, says the key to long-term success is reinvention. "You want to be reinventing when you are healthy, you want to be reinventing all the time," Jassy, 53, said in December at a company forum. "You have got to be manancial and relentless and tenacious about getting to the truth.... You have to know what's working and what's not working."