It is no secret that BJP's second-best weapon to win a third term in government is Rahul G. Kharge, by sheer dint of not being him, holds value for both I.N.D.I.A. and Congress. By shifting the spotlight not just away from the 'perennial Congress youth leader' but also any particular name - Kharge isn't a name but a proper noun - the anti-BJPness of the opposition entity will be highlighted.