Kia unveils new logo with a record-breaking fireworks display Alvin Reyes - Jan 7, 2021, 7:11am CST South Korean automaker Kia is not known for making supercars (at least not yet), but its new vehicles are gathering the attention of enthusiasts and ordinary car buyers alike. Case in point, the new Kia Telluride three-row SUV, the reigning 2020 World Car of the Year winner, or the brand-new Kia K5 sports sedan with its bold and angular styling. And if the K5 is any indication, the Kia brand is amid a reinvention. It recently unveiled its brand-spanking-new logo with a flourish. We first got word from Kia about the ‘first big automotive industry event of 2021’ via email last Monday. It immediately got us thinking: Is the brand unveiling a new vehicle, possibly an all-electric model?