Kikuo Ibe, The Inventor Of Casio G-Shock, Wants To Be A Farm

The cult status that G-Shock has acquired over four decades has been the result of a combination of breathless innovation and inventive marketing. We spoke to the man who invented this global phenomenon on the occasion of the watch’s 40th birthday celebration in Mumbai

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Mumbai , Maharashtra , India , Japan , Nikhil Shelatka , Jb Lacroix Getty , Kushal Gaikwad , Shubman Gill , Aarif Chaudhary , Vicky Kaushal , Sagar Waghela , Kikuo Ibe , Harith Noah , Ajay Singh , Seiko , Casio , Red Bull , Getty Images , Best Break Dancer , Red Bull Athlete Arif Chaudhary ,