4th February 2021 Bakery brand Kingsmill has unveiled two new loaves in its 50/50 bread range. Kingsmill 50/50 Multi-Seed and Kingsmill 50/50 No Bits Multi-Seed will be available in supermarkets from today (RRP £1.35). Baked with milled sunflower, oats and linseed, the Kingsmill 50/50 No Bits Multi-Seed variant aims to offer the benefits of wholegrain from a 50/50 flour base with protein and fibre from seeds – but without any of the ‘bits’. Meanwhile, Kingsmill’s 50/50 Multi-Seed is baked with sunflower, pumpkin and linseeds, and contains whole seeds. The brand stated that the Multi-Seed duo had been specifically developed in response to two dominant trends at play in the category: the growth of healthier white bread, which has been driven by Kingsmill’s own 50/50 (+18.9% YoY), and the growth of seeded (+11.4% YoY), now the fastest growing area of bread with 239m loaves sold each year, growing 11.4% YoY.