Kissing Registration Goodbye: Deficient Online Survey Evidence Cannot Save Application for SWISSKISS : vimarsana.com

In Promotion In Motion Inc. v Hershey Chocolate & Confectionery LLC, 2024 FC 556, the applicant PIM Brands appealed the Trademarks Opposition Board's refusal to register trademark applications for SWISSKISS and SWISSKISS & Design covering Chocolate of Swiss origin. Hershey Chocolate & Confectionary LLC had successfully opposed registration of PIM's applications based on its own prior registrations for KISSES and KISS, covering solid chocolate candy with or without ingredients such as nuts and chocolate candy.

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