Kiwi Instagram influencers caught out for not classifying ad

Kiwi Instagram influencers caught out for not classifying adverts as '#ads'
Newshub
2 hrs ago
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The Advertising Standards Authority (ASA) has caught out seven Kiwi influencers for not correctly identifying social media posts as advertisements on Instagram. 
Well-known influencers such as Ash Owens, Sophie Clark and
The Bachelor New Zealand winner Vianni Bright have come under-fire for posting pictures of products they were gifted or paid to promote without labelling them as advertisements. 
Forgoing the correct labelling of content featuring gifted items is a common theme among recent ASA decisions.
The ASA states influencers are responsible for ensuring their followers are aware sponsored posts or pictures featuring gifted products are advertisements. Although sharing casual photos of a gifted item may not be what the average person considers an advertisement, the ASA says it is. 

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