Kroger Customers Rewarded in Kroger Stock Make an Additional Grocery Run, Spend Almost $75 More Monthly Data study by fintech app Bumped shows that when rewarded in Kroger stock for spending with the Kroger Family of Brands, customers start spending less at competitive grocers, and more at the brand they own News provided by Share this article Share this article PORTLAND, Ore., March 17, 2021 /PRNewswire/ -- Today Bumped—the fintech company on a mission to create an ownership economy through fractional stock rewards—released data from their two-year pilot study that indicates making grocery customers into owners can increase visits and spend.