04. September 2020 KUKA maintains its commitment to innovation even in the crisis KUKA is starting the late summer with a digital press conference se-ries. Under the motto "Join for a coffee with...", KUKA experts will be talking to media represent-atives. The event was kicked off by Dr. Ulrike Tagscherer, Chief Innovation Officer at KUKA: "For a company, innovation is like a kind of life insurance policy.” In the virtual discussion round, Dr. Tagscherer emphasized that innovation is not only a topic for growth phases - on the contrary. "Crisis and innovation: At first glance, this may not seem to go together," said Dr. Ulrike Tagscherer. "But right now, it's important to focus on innovation."