Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA While the voice market is poised to grow by 40% this year, Moneka Khurana, Country Head, India, MMA, tells BestMediaInfo.com why the medium still remains underutilised by marketers. She says brands should make better use of AI, ML, data capabilities and CX amid the challenging times Moneka Khurana As voice technology gains more acceptance, a lot of brands have started to dig into the medium to gain clarity on how it can be used to enhance their marketing strategies. While a few have already started to include it in their marketing mix, the majority is still shy of using the medium.