Large sellers are the key for e-comm Online sales | Large sellers expand the scope of consumer choice - istock× They source an array of goods from MSMEs. The notion that they hinder small sellers is misplaced The National E-Commerce Policy has been in the works for the past few years. The policy presents a tremendous opportunity to boost small and medium businesses, facilitate their migration to online channels, and help them expand their reach. A recent study by Nasscom shows that offline and online collaborations will be the mainstay of retail in the next decade. This collaboration is projected to add $640 billion to the retail market by 2030. A progressive policy can help create the right kind of environment to support this kind of growth. Since selling online comes with a unique set of challenges, the e-commerce policy should lay the groundwork for ease of doing business and offsetting costs associated with online sales.