In 2020, the GSS took place as a hybrid event with most activities taking place online E-commerce platform Lazada will become the official e-commerce partner of the Great Singapore Sale (GSS) after forming a partnership with the Singapore Retailers Association (SRA). “The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we are doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021,” said James Chang, the chief executive officer for Singapore at Lazada.