LCBO ending partnership with Air Miles reward program by News Staff Last Updated Feb 26, 2021 at 7:59 pm EDT The LCBO has announced it is ending its participation in the Air Miles Reward Program. NEW – The LCBO says you will no longer be able to collect Air Miles at its stores. It’s ending it’s partnership with the reward program on March 31. LCBO has offered Air Miles since 1997. No reason was givin for the decision. pic.twitter.com/nN1WthdCLp The over 20-year partnership between the liquor board and rewards program will conclude on March 31. Customers will still be able to to collect Air Miles and use Cash Miles for LCBO vouchers up until that date.