LCEVC: Ready for Primetime V-Nova, the primary developer of the Low Complexity Enhancement Video Codec (LCEVC) codec, announced its royalty terms last month. We talked with V-Nova CEO and co-founder Guido Meardi to get a better sense of where LCEVC is at in terms of deployment, as well as to get more insight into the licensing structure. Streaming Media: Give us the elevator pitch on LCEVC. Guido Meardi: For anyone looking for the best end-consumer video experience right now, LCEVC enhances any codec producing higher resolutions, greater detail, and reduced buffering. With only a software upgrade, you can enhance any video delivery without waiting for new hardware in devices. LCEVC provides an immediate way to drive up user engagement and retention whilst considerably reducing compute and driving operating costs savings. Importantly, reduced compute results in considerable contribution to lower emissions. V-Nova is committed to making the "parabolic" growth in video streaming sustainable in the long run by minimizing the carbon impact of encoding servers.