Lego Vidyo Lets Kids Direct and Shoot Their Own Music Videos

Lego Vidyo Lets Kids Direct and Shoot Their Own Music Videos


Despite building a toy empire on interlocking plastic bricks, Lego hasn’t shied away from modern technologies. Lego’s video games have been immensely popular for years, and last year it introduced the first interactive Lego figure with Lego Super Mario. This year, the toymaker has partnered with Universal Music Group for a new mobile app that turns kids into music video producers while requiring nothing but basic brick-building skills.
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Lego Vidiyo centers around a new mobile app (presumably coming to both iOS and Android devices) that works alongside a new line of minifigures and new 2x2 square building elements called BeatBits that the app can visually recognize. Lego hasn’t revealed details on what Vidiyo sets will actually look like, or if the figures and BeatBits pieces will be sold in blind bags like its popular minifigure collections are, but what is known is that the app will bring all of those elements together using augmented reality technology to help kids easily make their own music videos based on popular tracks in the Universal Music Group catalog.

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