Lessons From the Entertainment Industry to Help Marketers Succeed in 2021 By Shannon Snow, Head of Industry for Entertainment For many, 2020 has been an uncertain year that has left people searching for both new and familiar ways to find comfort—such as entertainment. Together, we’ve watched the events of this past year change people’s viewing habits and reshape the industry landscape. Every day, I talk with entertainment marketers who want to better understand: What can we learn from 2020 to prepare for the year ahead? And so, I want to share with you Facebook’s new report, “Content, Consumption and Culture: Perspectives From the Entertainment Industry.” In it, we break down five key consumer shifts that have impacted the media and entertainment landscape across the globe, brand opportunities, and how marketers can take action.