Message Zoopla has revealed the formation of a Lettings Advisory Board, to be chaired by the national lettings managing director of Leaders Romans Group, Michael Cook. The board will be comprised of invited agents from Zoopla’s customers, and according to the portal “will play an important role working alongside the company as it drives towards its strategy to create a complementary ecosystem of products and services that drive ever-increasing revenue and performance for its agent and housebuilder partners.” Letting agents will also be encouraged to join Zoopla’s new Product Research Panel to comment on tools being built by the portal.