Lidl and Aldi middle aisles: Best deals. (PA) Lidl and Aldi have revealed the latest items hitting the shelves in the middle aisles of their stores from Sunday, January 24, 2021. We've rounded-up some of the highlights to look out for in each supermarket. LIDL In the middle of Lidl this week the supermarket chain is focusing hair and beauty with a range of products products available at bargain prices. These include: The Silvercrest Professional Ionic Hair Dryer is available for £14.99. Silvercrest Cellulite Massager (Aldi) This Silvercrest Cellulite Massager has six rollers for vertical and horizontal massage will help you get noticeably firmer skin. Available for £12.99.